Our story

What We Do

We are a startup, for the small businesses of the beauty space. We feature a collection of handmade, sustainable skincare and haircare products to support small, minority-owned businesses, while supporting your lifestyle and niche needs.

Our Purpose

Why We Do It

Eleadora Beauty exists because small businesses deserve to compete with big-box retailers. Our suppliers work so hard to create amazing, handmade products to share with the whole world. We provide our suppliers the leg up they need to achieve the scale they’re dreaming of. We provide customers with the ability to support small, minority-owned businesses, while shopping for natural and sustainably sourced beauty products you can trust.

The Eleadora Box

How It Started

What do you get when you put two business students in a long line together? Sithara met Mason while they were both in college, but not in class- they met at a Chipotle, both working as DoorDashers. Sithara and Mason got to talking after the store had been backed up for hours. They complained about the long line, and also complained about systemic issues rooted deep in our culture and more specifically, in the beauty industry. Not too long after, the pair founded Eleadora Beauty, dreaming of the perfect way for people to easily support the small business community. The Founder’s box was created with three main ideas:

-Supporting our community,

-Embracing natural beauty, and

-Loving Mother Earth.

So to answer the question above: you get a business that solves the beauty industry’s problems.

Founder's Box $50.00